Case Study: Lenovo achieves 12x ROI and boosts global conversions with Adobe Marketing Cloud

Leading PC manufacturer maximizes effectiveness of its digital marketing strategy with Adobe Marketing Cloud

Lenovo, a global leader in PC manufacturing, created a Global Business Intelligence team to turn vast customer data into actionable marketing strategies. The company faced the challenge of focusing marketing investments for maximum conversion and satisfaction, gaining integrated, multichannel visibility, expanding testing worldwide, and serving context‑appropriate content throughout the sales funnel.

Using Adobe Marketing Cloud—primarily Adobe Analytics, Target, Social, and Media Optimizer—Lenovo ran targeted tests and built predictive models to personalize experiences. Results included a 495% increase in clicks by repositioning the PC Finder, a 17% conversion lift from promoting free shipping (and a further 26% revenue increase when reinforced in the cart), up to 26% sales improvement in global tests, and a 12x ROI within six months; Lenovo also developed a near‑90% accurate LISA scoring model and a unified customer database to drive ongoing multichannel optimization.

Lenovo

Ashish Braganza

Senior Manager Of Global Business Intelligence (GBI)