Case Study: Groupon achieves streamlined contract workflows and 11% more agreements signed with Adobe Sign

Groupon - Customer Case Study

Groupon, a global leader in local commerce serving millions of customers and more than a million merchant partners, needed a faster, more reliable way to process the thousands of merchant contracts signed each month. The company sought to streamline workflows, reduce legal risk, and simplify the contract experience for small-business partners and its field consultants.

Groupon integrated Adobe Sign (Adobe Document Cloud) with Salesforce and Conga Composer to automate contract generation, population, routing, and e-signature. The solution eliminated paperwork, reduced errors and delays, centralized templates for compliance and auditability, and freed consultants to focus on merchant relationships—helping agreements sent grow by more than 11% year over year and driving tens of thousands more contracts signed.

Groupon

Erica Geil

Vice President, Global Engineering Operations