Case Study: Dixons Carphone achieves 500% faster time to market with Adobe Experience Cloud

Dixons Carphone achieves 500% faster time to market

Dixons Carphone, a major UK consumer electronics retailer (Currys PC World, Carphone Warehouse) with 41,000 employees, needed to bring its high‑touch, personalized in‑store service online. Its old, developer‑dependent website limited merchandisers’ ability to react quickly to market changes, hampering campaign agility, personalization, and cross‑channel consistency.

By adopting Adobe Experience Cloud (Experience Manager, Analytics, Target) Dixons Carphone gave merchandisers drag‑and‑drop reusable components and real‑time analytics to build and test personalized campaigns quickly. The result: 500% faster time to market for campaigns, 10× faster content changes, a 17% lift in conversions from targeted offers, 400 hours of developer time saved in six months, improved SEO and ongoing plans to scale personalization with Adobe Sensei.

Dixons Carphone