Case Study: John Lewis achieves increased engagement and conversion with Adobe Marketing Cloud (Adobe)

Creating integrated retail experiences

John Lewis, a well-known U.K. retailer operating 39 stores plus a website and mobile apps, needed to become an integrated multichannel business as customer shopping shifted online and mobile traffic grew. The company faced the challenge of successfully launching a new e-commerce site and creating consistent, optimized digital experiences across web and mobile.

John Lewis deployed Adobe Analytics within Adobe Marketing Cloud for reporting, ad hoc analysis, real-time monitoring, enhanced segmentation and data connectors, and used predictive modeling and cross‑channel IDs to guide design, marketing and remarketing with Responsys. The work quickly boosted conversion rates after the relaunch, centralized multichannel customer data, reduced analysis time from days to minutes, and improved campaign performance and incremental sales.

John Lewis

Bhavin Shah

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