Case Study: T-Mobile scales marketing to 300 projects/month and cuts weekly meetings 92% with Adobe Workfront

T-Mobile’s work management strategy provides a clear connection to a great customer experience

T‑Mobile, the “Uncarrier” that upended traditional wireless service to prioritize customers, faced a new internal challenge as rapid growth made it hard to deliver consistent, personalized experiences. Marketing workflows were fragmented—manual processes, spreadsheets, and excessive meetings left teams working in silos and unable to scale across millions of customers and thousands of retail locations.

By adopting Workfront as a single source of truth, T‑Mobile centralized work, standardized templates, and improved visibility across programs and tasks. The change enabled faster, more targeted campaigns and measurable efficiency gains: projects per month rose to 300 (a 275% increase), the marketing organization grew 200%, and weekly process meetings dropped by 92% (from 12 to 1), helping the company deliver a better, more agile customer experience.

T-Mobile

Peter DeLuca

SVP of Brand Communications