Case Study: John Lewis achieves stronger customer loyalty and richer online shopping experiences with Adobe Experience Cloud

U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager

John Lewis, a leading UK retail brand, needed to create an online shopping experience that felt as rich and immersive as shopping in store while managing thousands of product images and variations. To meet this challenge, John Lewis turned to Adobe Experience Cloud, using Adobe Experience Manager to deliver relevant digital content, product visualizations, and video across channels.

Adobe Experience Cloud implemented Adobe Experience Manager’s dynamic and personalized media capabilities, enabling customers to change colors, upholstery, and other product attributes online and explore helpful video content. The result was a stronger customer experience that helped boost brand loyalty, increase shopper engagement, and improve conversion rates by delivering higher-quality digital experiences and more seamless cross-channel service.

John Lewis

Shane Chapman

Digital Asset Manager