Case Study: Elsevier achieves a single global marketing voice with Adobe Experience Cloud

Elsevier finds its one global voice

Elsevier, the global scientific and medical information provider, needed to move from a fragmented set of 11 digital marketing solutions to a single, integrated platform that could improve customer communications, reduce duplicate efforts, and create a clearer view of customer journeys. The company partnered with Adobe Experience Cloud, using Adobe Campaign and Adobe Analytics, to better personalize outreach and standardize marketing across regions and business units.

Adobe Experience Cloud helped Elsevier centralize its digital marketing with a unified data set, preference center, and cross-channel campaign management. The results included more consistent messaging, reduced software vendors and repeated emails, and stronger campaign performance, with targeted email open rates of 20% to 30% and reported increases in engagement and conversion, including up to a 30% lift.

Elsevier

Henk Jan Gerzee

Vice President of eBusiness