Case Study: Groupon achieves faster, more accurate contract workflows and increased deals with Adobe Document Cloud (Adobe Sign)

Groupon: Unbeatable Deals for Strong Growth

Groupon, a global leader in local commerce serving millions of customers and more than one million merchant partners, faced the challenge of processing thousands of contracts monthly while supporting rapid growth and simplifying the experience for small-business merchants. The company needed a scalable, secure way to centralize contract templates, reduce legal risk and eliminate time-consuming paperwork so its business consultants could focus on nurturing merchant relationships.

Groupon integrated Adobe Sign with Salesforce and Conga Composer to automate contract generation, routing and e-signatures. Centralized templates and automatic population reduced errors and delays, improved audit trails and real-time visibility, and boosted productivity — leading to tens of thousands more contracts signed (and an over 11% increase in agreements sent year over year) while freeing consultants to spend more time with merchants.

Groupon

Erica Geil

Vice President, Global Engineering Operations