Case Study: Elsevier achieves unified global customer communications with Adobe Campaign

Elsevier - Customer Case Study

Elsevier, the global scientific and medical information provider, needed to move from a fragmented set of digital marketing tools to a single, integrated platform that could support more consistent customer communications, better campaign performance, and lower costs. Working with Adobe Campaign as part of Adobe Marketing Cloud, Elsevier also sought a clearer view of customer behavior across regions and campaigns to improve engagement and personalize outreach.

Adobe Campaign helped Elsevier standardize on one platform across 11 solutions, centralize customer data, and launch more targeted, lifecycle-based email and direct-mail programs with help from a preference center and better reporting. The results included more consistent messaging, reduced duplicate marketing efforts, fewer software vendors, and higher campaign performance, with targeted emails achieving open rates between 20% and 30% and some campaigns driving up to a 30% increase.

Elsevier

Henk Jan Gerzee

Vice President of eBusiness