Case Study: Lenovo achieves a 12x ROI and major conversion lifts with Adobe Audience Manager

Lenovo harnesses innovation for digital strategies

Lenovo, a global PC manufacturer, needed integrated visibility across customer channels, the ability to expand website testing worldwide, and clearer insight into where visitors were in the sales funnel to focus marketing investments. To address these challenges, Lenovo worked with Adobe Audience Manager alongside Adobe Marketing Cloud solutions (Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer) to build a centralized analytics and testing program.

Using Adobe Audience Manager and the Adobe Marketing Cloud suite, Lenovo implemented real-time analytics, global A/B testing, and predictive segmentation (LISA), which drove measurable gains: a 12x return on investment within six months, a 495% increase in click-throughs for the PC Finder placement, up to 26% higher sales from tailored content, and regional lifts (17% conversion lift from a free-shipping masthead and 44% promotional conversion uplift in Japan).

Lenovo

Ashish Braganza

Senior Manager Of Global Business Intelligence (GBI)