Case Study: Zebra achieves a scalable global website and centralized asset management with Adobe Analytics

Zebra - Customer Case Study

Zebra, a global provider of hardware, software, and services for industries like healthcare and logistics, faced fragmented regional websites that were costly and slow to update—challenges compounded by the acquisition of Motorola Solutions’ Enterprise business. To centralize content, speed updates, reduce reliance on multiple agencies, and gain better customer insights, Zebra engaged ICF Olson and adopted Adobe Marketing Cloud technologies, including Adobe Experience Manager and Adobe Analytics.

With Adobe Analytics and Adobe Experience Manager (Sites and Assets), ICF Olson helped Zebra consolidate more than 130,000 assets into a single repository, build reusable templates, and relaunch a scalable global site in eight months. The Adobe Analytics-driven insights enabled faster, data-led content decisions: organic keyword rankings rose ~300% year-over-year, global website traffic increased about 13% year-over-year, time on site grew for high-value pages, and Zebra doubled its digital marketing scale while lowering costs and agency dependency.

Zebra

Sarah Bryowsky

Director of Digital Marketing