Case Study: Yemeksepeti achieves 15% higher conversion and faster mobile-first experiences with Adobe Analytics

Yemeksepeti - Customer Case Study

Yemeksepeti, a leading Turkish food delivery service handling more than 250,000 daily orders and over eight million registered users, needed to shorten the path to order, increase basket sizes and deliver consistent mobile-first experiences. To gain the behavioral insights required to spot cross-sell and upsell opportunities and improve conversions, Yemeksepeti turned to Adobe Analytics as part of Adobe Experience Cloud.

Using Adobe Analytics to segment traffic, analyze click behavior and test experience changes, Yemeksepeti reworked search, streamlined the landing experience, adjusted wallet positioning and optimized checkout upsells. The Adobe Analytics-driven changes lifted overall conversion by 15%, boosted conversion by 36% for 300 optimized search terms, cut bounce rates (–7% on iOS, –22% on Android), achieved a 6% add rate for checkout upsells and enabled rapid fixes (e.g., addressing a 4% drop in first-time orders), supporting continued strong growth.

Yemeksepeti

Sercan Akkas

Analytics and Optimization Manager