Case Study: WestJet achieves 40% faster SEM support and higher online conversions with Adobe Analytics

WestJet reaches more travelers with high-fly campaigns created with Adobe Solutions

WestJet, Canada’s second-largest airline, needed a clearer view of how customers respond across channels, to drive more online bookings and get teams using data for forecasting and decisions. To do this it turned to Adobe Analytics as part of the broader Adobe Marketing Cloud and Adobe Creative Cloud stack, using tools such as Adobe Target, Adobe Audience Manager, and Adobe Media Optimizer alongside Photoshop and Illustrator for creative assets.

Using Adobe Analytics and the integrated Adobe Marketing Cloud solutions, WestJet united cross-channel campaign data, automated personalization and geotargeting, and optimized search spend. The Adobe Analytics–led solution cut SEM support time by 40%, reduced weekend campaign costs by 14%, enabled $1M in annual savings through agency renegotiation, and improved conversion by delivering tailored content and retargeting.

WestJet

Jason Wiegand

Manager of Digital Analytics and Optimization