Case Study: Western Digital achieves 100% e-commerce transaction growth with Adobe Analytics

Western Digital - Customer Case Study

Western Digital, a global storage-device maker and direct seller, faced the challenge of unifying data from 39 sites and microsites, improving personalization, and increasing customer engagement across its B2B and B2C channels. The company needed a single source of truth to better measure results, run A/B tests, and deliver more relevant content and recommendations, and turned to Adobe Analytics along with Adobe Experience Cloud tools to help solve it.

Using Adobe Analytics and other Adobe Experience Cloud products, Western Digital centralized data and content, enabled real-time personalization, and gave marketing teams the ability to launch new experiences without IT dependence. The results were significant: testing velocity rose from 1.46 tests per month to 22, e-commerce transactions grew 100%, cross-sell/upsell purchases increased 15%, and teams now release new website capabilities every 4–6 weeks.

Western Digital

Tim Furlow

Senior Manager, Optimization Analytics