Case Study: UBS achieves 3x faster content updates and personalized, secure digital experiences with Adobe Analytics

UBS, delivering superb customer and employee experiences online

UBS, a global financial institution with about 50,000 public web pages and 100,000 intranet pages receiving roughly 200 million annual page views, needed faster, more scalable and secure web publishing plus better personalization and centralized campaign management. To meet those challenges UBS implemented Adobe Marketing Cloud solutions—primarily Adobe Experience Manager—alongside Adobe Analytics to gain deeper user insights, streamline authoring, and support responsive, personalized experiences.

Working with partner Netcentric and using Adobe Analytics within the Adobe Marketing Cloud (Experience Manager, Target, Campaign), UBS migrated its sites, reused components and templates across Internet and intranet, and enabled dynamic personalization (up to 10 tailored interfaces). The implementation moved 50,000 public pages into Experience Manager, cut content-management time by about threefold, improved time to market and conversions, strengthened security and targeted access, and delivered faster site updates (reported up to 4% faster), demonstrating measurable productivity and marketing gains with Adobe Analytics.

UBS

Manuel Niess

UBS