Case Study: Tumi Inc accelerates product launches and increases shopper time on site up to 40% with Adobe Analytics

Tumi - Customer Case Study

Tumi Inc, the premium luggage and bag maker, faced slow time-to-market and a heavy burden managing thousands of product images and videos for desktop and mobile—risking products sitting in warehouses and a subpar online experience. To centralize digital assets, speed publishing, and better understand shopper behavior, Tumi deployed Adobe Analytics alongside Adobe Experience Manager within the Adobe Marketing Cloud.

Using Adobe Analytics and Adobe Experience Manager, Tumi centralized asset creation, automated device-ready resizing, enabled dynamic zooms, videos and real-time monogram previews, and gained actionable analytics. The result: content prep and posting accelerated by about 40%, product launches moved up by as much as four weeks, session times rose up to 40%, and the company cut photography and content volume—boosting engagement and speeding time-to-sale with Adobe Analytics driving the insight.

Tumi Inc

Naveen Gunti

Senior Director, e-Commerce Technology and Operations, Tumi Holdings, Inc.