Case Study: True Value boosts email open rates up to 163% and streamlines campaign management with Adobe Analytics

True Value delivering genuine value to customers

True Value, the retailer-owned hardware cooperative, faced fragmented customer data, limited cross-channel coordination, and the need to reduce email volume while improving engagement (it was sending 23 million emails a year to 2.5 million recipients). To tackle this, True Value engaged Adobe Analytics and implemented Adobe Campaign within Adobe Marketing Cloud (with partner Precision Dialogue) to build a consolidated customer view and enable personalized, one-to-one marketing.

Adobe Analytics helped consolidate data into an integrated customer profile, streamline workflows, and let marketers launch campaigns independently using Adobe Campaign. The work cut campaign cycle time by 20%, increased email open rates by up to 163% (with other campaigns up 133%), and in some cases nearly halved email volumes—delivering clear efficiency gains, better targeting, and measurable ROI for True Value.

True Value

Melva Godwin

Manager, Campaign Management, True Value Company