Case Study: Manipal Global Education achieves 40% increase in online applications with Adobe Analytics

Top Indian education service provider builds more relevant, personalized, and branded customer experiences using advanced audience insights

Manipal Global Education, a leading Indian provider of on‑campus and online learning, sought to improve content relevance, brand consistency, and conversion across more than 20 complex institute websites. After limited success with Google Analytics, Manipal Global Education needed a customizable, real‑time analytics and personalization platform to understand visitor behavior and boost online application submissions — prompting adoption of Adobe Analytics as part of the Adobe Marketing Cloud (including Adobe Experience Manager and Adobe Target).

Using Adobe Analytics together with Adobe Experience Manager and Adobe Target, the vendor enabled centralized content management, responsive design, and targeted personalization across sites, social channels, and devices. As a result, Manipal Global Education saw a 40% increase in online applications across all sites (manipal.edu applications grew 22% YoY, leads up 11%), mobile traffic up 25% and mobile visitors up 40%, a 69% rise in average time on site, an 18% improvement in lead‑to‑application conversion, and reduced student acquisition costs.

Manipal Global Education

Balakrishna Rao

CIO, Manipal Global Education Services