Case Study: Thomas Jefferson University achieves 3x faster content migration and improved consumer experiences with Adobe Analytics

Thomas Jefferson University - Customer Case Study

Thomas Jefferson University and Jefferson Health faced a fragmented digital presence with multiple CMSs, inconsistent messaging, and slow delivery of timely, relevant content across websites, apps, and social channels. To consolidate systems and gain a single view of consumers they implemented Adobe Marketing Cloud—including Adobe Experience Manager, Adobe Analytics, and Adobe Target—to streamline content management and improve analytics and personalization.

Using Adobe Marketing Cloud and Adobe Experience Manager, the team migrated 16,000 pages and 6,000 assets in about six months (one-third the expected time), eliminated four CMSs, and enabled roughly 300 content creators to publish quickly with branded templates. Adobe Analytics supplied the traffic and audience insights that shaped better experiences, Adobe Target drives personalization, and the program is projected to save over $2 million in five years while improving update speed, visibility, and engagement for 2.75 million annual visitors.

Thomas Jefferson University

Neil Gomes

Vice President for Technology Innovation and Consumer Experience