Case Study: Telegraph Media Group achieves higher engagement and revenue with Adobe Analytics

Telegraph Media Group - Customer Case Study

Telegraph Media Group, a long-standing UK news publisher, needed to modernize its digital operations to grow revenue as print declines, deliver mobile-optimized content, and better balance reader and advertiser needs. To tackle these challenges it partnered with Adobe Analytics and the broader Adobe Marketing Cloud — deploying Adobe Experience Manager, Adobe Analytics, Adobe Campaign, and Adobe Professional Services — to relaunch sites and streamline newsroom publishing.

Using Adobe Analytics alongside Adobe Experience Manager and Adobe Campaign, Adobe Analytics helped Telegraph build fast, responsive sites, open actionable dashboards to editors and marketers, and segment audiences for targeted email and ad delivery. The solution sped rollout of new content from months to weeks, increased visitor time on site, improved ad targeting and returns, and supported mobile-optimized experiences that drove higher engagement and revenue.

Telegraph Media Group

Chris Taylor

CIO