Case Study: Sprint achieves an 18% average lift in KPIs and higher conversions with Adobe Analytics

Sprint University - Customer Case Study

Sprint, a major communications company, needed a unified view of customers across channels and devices and wanted to improve measurement, testing, and optimization to raise conversion and reduce bounce rates. To address these challenges, Sprint partnered with Adobe Analytics as part of Adobe Marketing Cloud (using Adobe Analytics and Adobe Target) and engaged Adobe Professional Services to structure implementation, adoption, and executive buy-in.

Using Adobe Analytics and Adobe Target, Sprint identified high-value pages, captured behavioral data, and ran A/B and multivariate tests with a repeatable process supported by Adobe Professional Services. The Adobe Analytics-driven program delivered measurable gains: an average 18% lift across KPIs, a 29% increase in equipment protection sales, a 20% increase in checkout progression, and a seven-figure return over three quarters, with over 400 internal users adopting the platform.

Sprint

Lori Mabe

Manager, Digital Testing/ Optimization and Personalization, Sprint