Case Study: Sony Computer Entertainment achieves increased social engagement and site traffic with Adobe Analytics

Sony PlayStation connects gamers across communities

Sony Computer Entertainment (PlayStation) faced fragmented social and online data from multiple third-party sources and agencies, which made analytics and reporting slow and manual and limited its ability to drive traffic to system pages, the PlayStation Store, and game pages. To centralize social capabilities and gain clearer, actionable insights, Sony implemented Adobe Analytics as part of Adobe Marketing Cloud, using Adobe Social alongside analytics and tag‑management capabilities.

By centralizing on Adobe Marketing Cloud with Adobe Social and Adobe Analytics, Sony Computer Entertainment standardized data collection and reporting, automated workflows, and empowered regional teams across 100+ territories. The vendor’s solution enabled same‑day reporting, increased organic reach over a six‑month period, and supported a 20‑hour anniversary social takeover that yielded more than 50 engagement trophies (mostly gold and silver), driving improved traffic, engagement, and conversions to product and game pages.

Sony Computer Entertainment

Roberto Kusabbi

Sr. EMEA Social Media & Community Manager