Case Study: Sony Interactive Entertainment achieves 800% faster website production and 5× faster optimization with Adobe Analytics

Sony Interactive Entertainment - Customer Case Study

Sony Interactive Entertainment needed to deliver more frequent, device-ready PlayStation content while reducing reliance on outside developers and speeding up updates. To modernize its web operations and enable personalization, Sony Interactive Entertainment implemented Adobe Marketing Cloud — including Adobe Experience Manager, Adobe Target and Adobe Analytics — to bring content creation in‑house and support multi‑device publishing.

Using Adobe Analytics’ solutions (Adobe Experience Manager, Adobe Analytics and Adobe Target), Sony Interactive Entertainment shortened production lead times (website production 800% faster), ran site optimizations five times faster, increased visits 14%, cut homepage bounce from 40% to 35%, raised Net Promoter Score by 9 points, boosted personalized click‑throughs by 15%, grew blog comments 37% and increased member sign‑ins more than eightfold.

Sony Interactive Entertainment

Takehiro Akiba

Director of Web Planning, Marketing Communication