Case Study: Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Analytics

Silicon Labs - Customer Success Story (

Silicon Labs, a supplier of silicon, software, and system solutions for the IoT market, needed a scalable, insight-driven digital foundation to reach tens of thousands of customers and deliver targeted, personalized experiences. To gain faster marketing agility and deeper customer understanding, Silicon Labs moved from a .NET CMS to Adobe Experience Manager and integrated analytics and tagging capabilities from Adobe Analytics.

Using Adobe Analytics as part of the Adobe Experience Cloud (including Adobe Experience Manager, Assets and Adobe Target with Adobe Managed Services), Silicon Labs centralized product information, implemented comprehensive tagging and A/B testing, and empowered marketers to publish changes without IT. The results included a 15% conversion lift from a site redesign, web updates reduced from one week to 20 minutes, 100% activity tracked for lead scoring with a 150% improvement in product interest accuracy, and scalable content management for 5,000+ technical assets.

Silicon Labs

Kamran Shah

Director of Corporate Marketing