Case Study: Senshukai achieves deeper customer insights and better online recommendations with Adobe Analytics

Senshukai using data for deeper insights

Senshukai, the Japanese retailer behind the Belle Maison brand, faced a data-access and attribution challenge: although it collected extensive online-shop data (the site accounts for about 60% of Belle Maison sales), analytics were siloed with IT and the company couldn’t accurately attribute sales to channels or featured articles. To address this, Senshukai engaged Adobe Analytics (alongside Adobe Target within Adobe Marketing Cloud) to democratize data access and improve online recommendations and targeting.

Using Adobe Analytics and Adobe Target, Senshukai rolled out intuitive dashboards and AB testing that put analytics into the hands of roughly 300 employees, enabled accurate attribution of sales to featured articles, and delivered targeted banners (for example, to pregnant or new mothers) that increased engagement and overall sales. Adobe Analytics also supported design tests—such as switching to expandable product-info tabs—that improved recommendation visibility and boosted conversions, while Adobe consulting helped scale these practices company-wide.

Senshukai

Atsushi Sori

Senshukai