Case Study: RS Components achieves 450% more customer insights and up to 93% faster reporting with Adobe Analytics

RS Components - Customer Case Study

RS Components, the world’s largest electronics distributor operating in 32 countries and 28 languages, needed to reconcile complex B2B buying behaviors (engineers as influencers vs procurement as purchasers), simplify global decision-making, and elevate digital analytics across the business. To address these challenges, RS Components turned to Adobe Analytics and the wider Adobe Experience Cloud—deploying Adobe Analytics Premium (with Analysis Workspace) alongside Adobe Campaign, Adobe Target Premium and Adobe Social—to bring digital data to the forefront of its operations.

Using Adobe Analytics as the analytics core and Adobe Target for testing, RS Components created a self-serve analytics model, reusable templates, and cross-channel attribution that sped reporting from two weeks to one day (up to 93% less time), grew analytics users from 10 to 400 (100% of its target), and drove strong marketing outcomes: a 75% higher click-through rate on a button test, a 450% uplift in customer feedback submissions, and a 2% increase in average order value. Adobe Analytics enabled faster, data-driven decisions that improved personalization, campaign orchestration, and measurable business impact.

RS Components

Andrew Morris

Head of Digital Insight Delivery