Case Study: REA Group (Australia’s leading real estate group) boosts conversions up to 50% and cuts cost-per-lead 36% with Adobe Analytics

REA Group Optimizes Paid Search

REA Group, a leading global real estate company, needed to optimize paid search across a massive portfolio of keywords and ads while doing more with a lean team. To gain deeper insight into ad performance and automate bidding, REA Group expanded its use of Adobe Analytics and implemented Adobe Media Optimizer within Adobe Marketing Cloud.

With Adobe Analytics and Adobe Media Optimizer, REA Group automated bid management across 35 accounts, managed 750,000 keywords across 3 million ads, and launched 400 suburb-targeted campaigns—resulting in a 50% boost in conversion on a new-apartment campaign and a 36% drop in cost per lead. Across portfolios the company achieved 19% lower CPC, 21% lower cost per conversion, 34% more traffic and 43% higher conversion, while gaining faster insights and freeing staff to focus on higher‑value work.

REA Group

Rachael Doherty

Digital Media Manager