Case Study: REA Group achieves faster contract completion and richer customer insights with Adobe Analytics

REA Group - Customer Case Study

REA Group, the multinational digital property specialist behind realestate.com.au, needed to scale into new markets and services while delivering seamless customer experiences and reducing administrative overhead. To modernize onboarding and contract workflows and gain deeper customer insight, REA Group deployed Adobe Sign (Adobe Document Cloud) and used Adobe Analytics within Adobe Experience Cloud to support e-signatures and analytics.

By integrating Adobe Sign with Salesforce and Workday and leveraging Adobe Analytics, REA Group automated contract processing so customers typically sign in about 90 minutes and roughly 80% of contracts now flow through the Adobe Sign workflow. The integrations improved data accuracy and internal efficiency across sales, HR and procurement, the company plans to scale e-signatures into the millions, and Adobe Analytics has helped analyze more than 50 million monthly visitors to drive mobile improvements, targeted content (like a new Lifestyle section) and better marketing decisions.

REA Group

Norm Duce

Executive Manager of Business Services