Case Study: Progrexion achieves a 14% boost in conversion with Adobe Analytics

Progrexion - Customer Case Study

Progrexion, the holding company for Lexington Law and brands like CreditRepair.com and Credit.com, needed to drive more cross-channel leads into its call center and build a single view of customers because its internal tools didn’t tie online and offline interactions together. To solve this, Progrexion turned to Adobe Analytics (part of Adobe Marketing Cloud) alongside Adobe Target and Adobe Experience Manager to gain deeper customer insights and improve personalization.

Using Adobe Analytics to stitch online and offline data (with Data Workbench and Analysis Workspace), plus Adobe Target for testing and Adobe Experience Manager for fast content deployment, Progrexion implemented universal visitor IDs, dynamic personalization, and multivariate/AB testing. The work with Adobe Analytics produced a 14% lift in conversion, faster time to market for targeted content, a unified customer view across brands and channels, and the ability to run up to a dozen concurrent tests while reducing IT dependence.

Progrexion

Steven Jones

Associate Director, Testing and Optimization