Case Study: Princess Cruises achieves 65% cost savings and 300% more identifiable audiences with Adobe Analytics

Princess Cruises - Customer Case Study

Princess Cruises, the world’s third-largest cruise line, faced the challenge of introducing cruises to new, diverse audiences and unifying disparate first‑party data to deliver personalized, contextually relevant messaging. To solve this it engaged Adobe Analytics as part of Adobe Experience Cloud—using Adobe Audience Manager and Adobe Analytics (and Adobe Target) to centralize data, build audience segments, and drive customer insight.

Adobe Analytics, together with Adobe Audience Manager and Adobe Professional Services, deployed a unified data foundation in three months, enabling frequency suppression, lookalike modeling, and connected email-to-web tracking. The results: a 65% savings on cost per landing page through intelligent audience suppression, a three‑fold (300%) increase in identifiable audiences, faster personalization across channels, and measurable improvements in marketing efficiency and return on ad spend.

Princess Cruises

Gordon Ho

Senior Vice President of Global Marketing and North America Sales