Case Study: NetApp achieves richer customer insights and a 13% engagement lift with Adobe Analytics

NetApp - Customer Case Study

NetApp, a global enterprise storage leader, needed better ways to capture, measure, and act on customer data across flash, disk, and cloud to improve digital experiences, increase form completions, and scale its marketing programs. To address these challenges it turned to Adobe Analytics as part of Adobe Marketing Cloud (including Adobe Target) and engaged Adobe Professional Services to help align resources and jumpstart testing, analytics, and reporting.

Using Adobe Marketing Cloud — with Adobe Analytics and Adobe Target plus Adobe Professional Services — NetApp gained richer audience insight, adopted a desktop-first and responsive strategy for mobile growth, and institutionalized testing. The Adobe Analytics-powered program drove measurable impact: a 170% increase in click-throughs from a site redesign, a 13% lift in engagement, greater scalability, and more efficient, data-driven decisions across teams.

NetApp

Tim Chen

Manager of Digital Experience