Case Study: Informatica achieves 61% web-visit growth and 3x event response with Adobe Analytics

Informatica - Customer Case Study

Informatica, a global leader in data management serving 7,000 enterprise customers, faced a scalable digital-marketing challenge: its legacy CMS couldn’t support personalized experiences across 30 websites in 8 languages or integrate cleanly with multiple back-end systems for better lead generation and SEO. To modernize its platform, Informatica partnered with Adobe Analytics (as part of Adobe Marketing Cloud), adopting Adobe Experience Manager, Adobe Target, and Adobe Analytics to deliver tailored, data-driven web experiences.

Using Adobe Analytics alongside Experience Manager and Target — with Adobe Professional Services and managed services support — Informatica built a marketing data lake, implemented dynamic tag management, progressive profiling, and A/B testing to personalize content and accelerate lead workflows. The Adobe Analytics-driven solution delivered measurable impact: global web visits rose 61%, organic search visits grew 55%, event response rates tripled, and the company improved targeting of key accounts while automating updates across its 30 global sites.

Informatica

Sean Browne

Senior Director of Web Marketing