Case Study: Hyatt boosts bookings and streamlines digital content with Adobe Analytics

Hyatt - Customer Case Study

Hyatt, a global hospitality leader with more than 600 properties, needed to deliver consistent, high-quality content across websites, apps, and third-party channels while enabling distributed content authors and maintaining centralized control. To address these challenges, Hyatt adopted Adobe Analytics as part of the Adobe Marketing Cloud suite—alongside Adobe Experience Manager, Adobe Target, and Adobe Creative Cloud—to better understand customer journeys and manage tens of thousands of approved digital assets.

Using Adobe Experience Manager Assets and Sites plus Adobe Analytics and Adobe Target, Hyatt centralized roughly 70,000 approved images (and their legal metadata), streamlined approval and upload workflows with Adobe Bridge CC, and enabled thousands of content authors to publish updates in minutes instead of weeks. Adobe Analytics provides hotel-level dashboards and, together with Adobe Target AB testing, helped Hyatt quantify changes (for example, a yellow-button test increased users entering the booking funnel and drove higher revenue), while simplified search, automated nightly feeds, and centralized control improved speed, accuracy, and brand consistency.

Hyatt

Ellen Lee

SVP, Global Digital