Case Study: Hostelworld Group achieves 500% higher engagement and 20% lower cost per booking with Adobe Analytics

Hostelworld transforms the hostel experience with digital marketing from Adobe Experience Cloud

Hostelworld Group, a Dublin-based booking platform serving a young, mobile audience of hostel travelers, needed deeper insight into customer behavior and tools to deliver personalized, cross-channel journeys and social engagement. To gain real-time analytics and act on that intelligence, Hostelworld turned to Adobe Analytics (part of Adobe Experience Cloud) alongside Adobe Campaign and Adobe Media Optimizer to support campaign orchestration and advertising optimization.

Using Adobe Analytics to drive segmentation and integrate with Adobe Campaign and Adobe Media Optimizer, Hostelworld automated personalized web, app, email, and push experiences and optimized search bidding. Adobe Analytics helped achieve a 500% increase in engagement, a 20% reduction in cost per booking, delivery of 1 billion emails per year with strong click-through rates, improved marketing productivity through automation, and a high share of repeat bookings.

Hostelworld Group

Otto Rosenberger

CMO