Case Study: HFF builds client confidence and drives business with Adobe Analytics

HFF builds client confidence and derives business with high quality marketing materials for commercial real estate properties

HFF, one of the largest U.S. commercial real estate intermediaries with 23 offices and more than 850 employees, needed consistent, high-quality marketing materials that could be produced and shared across offices and channels. The firm’s challenges included collaborating across teams of nearly 200 designers, centrally managing software licenses, and maintaining consistent branding on web, mobile and print — so HFF turned to Adobe solutions such as Adobe Creative Cloud for enterprise, Adobe Stock, Adobe Document Cloud, and Adobe Marketing Cloud (including Adobe Experience Manager and Adobe Analytics).

Using Adobe Creative Cloud Libraries, Adobe Stock for enterprise, Adobe Document Cloud and Adobe Marketing Cloud (with Adobe Experience Manager and Adobe Analytics), HFF centralized assets and licenses for about 200 designers, reduced stock-photo costs and sped production and updates across web and mobile. Adobe Analytics provided in-depth audience insights while Experience Manager and Creative Cloud enabled reusable, shareable libraries — collectively helping designers support more than $76 billion in annual transaction volume with more consistent, professional collateral and faster time-to-market.

HFF

Christy Grenga

Director