Case Study: Hallmark accelerates digital video production and boosts consumer engagement with Adobe Analytics

Hallmark - Customer Case Study

Hallmark, the largest greeting card company in the United States, needed a faster way to collaborate on growing digital video content and better understand how new digital products were performing. Using Adobe Analytics alongside Adobe Creative Cloud and Frame.io, Hallmark supported global creative teams, streamlined video reviews, and measured the impact of its new Video Greeting Cards offering.

Adobe Analytics helped Hallmark track traffic, marketing attribution, and product performance through tools like Analysis Workspace and Report Builder. Adobe Analytics revealed 85% consumer satisfaction for Video Greeting Cards and more than 2X the benchmark reply rate, while Hallmark also reduced time spent managing reviews and delivering assets by 25% and launched the new digital video offering in less than five months.

Hallmark

Krista Masilionis

Senior Director Global Innovations