Case Study: Hagerty achieves 45% campaign cost savings and 118% more insurance application starts with Adobe Analytics

Hagerty - Customer Case Study

Hagerty, the specialist insurer and community hub for classic-car enthusiasts, needed to simplify its digital marketing stack, gain clearer customer insights, and improve paid-search performance as it brought marketing back in‑house. To address these challenges, Hagerty turned to Adobe Analytics as part of Adobe Experience Cloud—including Adobe Advertising Cloud Search and Adobe Professional Services—to replace fragmented tools and unify analytics and advertising.

Using Adobe Analytics alongside Adobe Advertising Cloud Search and Adobe Professional Services, Hagerty centralized reporting, applied machine learning to automate bids and budgets, and scaled in‑house paid search management. The vendor’s solutions delivered rapid, measurable impact: campaign spend fell 45% in four months, cost‑per‑click dropped 10.4%, insurance application starts rose 118% (with early lifts of 37% in completions) and cost‑per‑application metrics improved by roughly a third, while visibility and integration across channels significantly increased.

Hagerty

Mick Bassett

Search Engine Marketing