Case Study: Philips achieves 75% faster localization and unified global digital experiences with Adobe Analytics

Global manufacturer uses Adobe solutions to simplify, standardize, and formalize digital marketing

Philips, the global technology and manufacturing company, needed to rebuild its digital platform to standardize dynamic content, speed localization, and support a data-driven marketing culture across 79 markets and 38 languages. To meet these challenges it adopted Adobe solutions—including Adobe Experience Manager, Adobe Target, and measurement and activation via Adobe Analytics—to deliver consistent, responsive experiences and stronger governance for more than a million pages and a widely distributed authoring team.

Using Adobe Experience Manager together with Adobe Analytics and Adobe Target (within Adobe Marketing Cloud), Philips implemented templated, responsive pages, automated product updates from its PIM, and a rigorous test-and-learn process. Adobe Analytics powered tagging and measurement that drove rapid improvements: translations are up to 75% faster and translation costs cut by 90%, 30,000+ product updates run daily, over 1M pages (1.4 billion annual views) were transformed, and tests produced tangible lifts (Buy clicks +20%, newsletter signups +635%, product views +15.85% after removing autoplay, and purchases +27.97% after mobile navigation changes), establishing a scalable, data-driven marketing model.

Philips

Joost Van Dun

Philips