Case Study: DXC Technology achieves 2x increase in monthly marketing leads with Adobe Analytics

Global IT leader matches clients with the news and leadership that fits their needs

DXC Technology, a global IT services leader, needed better visibility into customer behavior to improve attribution, break down silos between marketing and sales, and deliver personalized 1:1 digital experiences across a 14,000‑page website. To address these challenges the company adopted Adobe Analytics as part of Adobe Marketing Cloud (alongside Adobe Target and Adobe Social) to capture and analyze visitor data and centralize tagging.

Using Adobe Analytics together with Adobe Target, Adobe Social, dynamic tag management and an integration with Demandbase, DXC Technology simplified tagging across its site, improved social listening and personalized content delivery. Adobe Analytics helped the team attribute channels and content to conversions and — combined with testing and Demandbase insights — more than doubled monthly marketing leads while freeing developers to focus on testing and personalization.

DXC Technology

Chris Marin

Senior Principal, Digital Marketing Platform & Analytics