Case Study: DER Touristik achieves 270% higher conversions through personalization with Adobe Analytics

DER Touristik offers travel enthusiasts highly personalized services across channels using Adobe Experience Cloud

DER Touristik, the third-largest European travel company serving 7.1 million guests across 14 countries, needed to shift from a primarily offline model to cross-channel digital engagement. The company sought to deliver personalized customer journeys, gain a unified view of customers across online and offline touchpoints, and scale analytics across multiple brands and countries — and turned to Adobe Analytics and the wider Adobe Experience Cloud (including Adobe Target) to meet those challenges.

Using Adobe Analytics to consolidate on- and off-site data, Analysis Workspace and Data Workbench for attribution, and Adobe Target for recommendations and A/B testing, DER Touristik launched personalization and testing programs that drove measurable results: recommendation-enabled pages achieved a 270% higher conversion rate and A/B testing increased site “stickiness” by up to 20%. Adobe Analytics also empowered marketers with faster tagging, segmentation, and actionable attribution, enabling better engagement, increased revenue, and a roadmap for broader personalization.

DER Touristik

Alexander Gaertner

Head of Digital Analytics