Case Study: Deloitte achieves richer, mobile-optimized global web experiences and 2x faster content delivery with Adobe Analytics

Deloitte delivering richer, responsive online experiences to users worldwide

Deloitte, the global professional services network of roughly 210,000 professionals, faced a fragmented, inconsistent web presence across hundreds of local sites and slow, labor-intensive content publishing. To consolidate its brand, deliver mobile-optimized, personalized experiences, and gain better insight into visitor behavior, Deloitte turned to Adobe Analytics as part of the Adobe Marketing Cloud suite (including Adobe Experience Manager and Adobe Target).

Using Adobe Experience Manager for centralized sites and assets, Adobe Target for dynamic recommendations, and Adobe Analytics to measure what content resonated, Deloitte standardized its global footprint, enabled localized flexibility for 600 contributors across 20 languages, and accelerated content delivery. The Adobe Analytics–powered solution helped Deloitte publish content roughly 2x faster, brought about 80 sites live with about 50 more in progress, increased mobile engagement, and delivered actionable insights that improved personalization and correlated online activity with offline outcomes.

Deloitte

Barbara Venneman

Digital Principal and Global Digital Marketing Leader