Case Study: Citibank Brasil achieves optimized online media investments and stronger digital insights with Adobe Analytics

Citibank Brasil optimizes investments in online media

Citibank Brasil faced the need to better understand online customer behavior and to make its digital marketing more data driven during a strategic repositioning. To meet that challenge the bank adopted Adobe Analytics (part of Adobe Marketing Cloud) — later complemented by Adobe Media Optimizer — to gain reliable, real‑time insights across its site and campaigns.

Using Adobe Analytics together with Adobe Media Optimizer, Citibank Brasil implemented reporting, ad hoc analysis, audience management and real‑time media optimization that moved agencies from manual workflows to automated, metrics‑driven campaign delivery. The Adobe Analytics solution improved data quality and decision‑making agility, increased product and website visibility, supported rapid market growth, and enabled more targeted, efficient online media investments.

Citibank

Kelly Reis Gazel

Executive of Digital Marketing and Channels