Case Study: Casio achieves a 1.4x increase in cart purchase conversion with Adobe Analytics

Casio redesigns its global websites with Adobe apps to put the user first

Casio, the Tokyo-based electronics and watch maker, needed to rebuild its global websites from a user-first perspective while improving product discovery, e-commerce performance, and insight into customer behavior. Working with Adobe Analytics and other Adobe tools, Casio also wanted to fix a complex site structure and create a better digital experience across its global regions.

Adobe Analytics helped Casio centralize user behavior insights as part of a broader Adobe-powered rebuild using Adobe Experience Manager, Adobe Commerce, and Adobe Target. The new site launched in just 10 months and delivered measurable gains, including a 1.4x increase in cart purchase conversion rate, average page views rising from 2.3 to 2.8 in the U.S., and stronger sales on the e-commerce site.

Casio

Hironori Ishizuki

Senior General Manager, Digital Division