Case Study: C3 Creative Code and Content achieves 5× more content and streamlined personalized campaigns with Adobe Analytics

C3 Creative Code and Content delivers results for clients through digital marketing campaigns that target customers with relevant content that real people want to consume

C3 Creative Code and Content, Europe’s leading content marketing network, faced the challenge of scaling highly personalized digital campaigns across dozens of small, targeted efforts without proportionally increasing costs or labor, while enabling global collaboration among designers, strategists, and analysts. To meet this need, C3 turned to Adobe Analytics alongside Adobe Experience Cloud and Adobe Creative Cloud solutions to unify analytics, asset creation, campaign management, and cross‑office collaboration.

Using Adobe Analytics as part of an integrated Adobe stack — Creative Cloud for enterprise (300 licenses and Creative Cloud Libraries), Adobe Experience Manager, Adobe Campaign, Adobe Target, and Adobe Audience Manager — C3 centralized assets, standardized workflows, and published and tested campaigns from a single interface. The implementation improved collaboration and productivity, enabled optimized campaigns and shared asset libraries, and delivered measurable scale: C3 doubled its staff but now produces about five times the content it did five years ago, with faster asset delivery and campaign optimization through Adobe Analytics and related Adobe solutions.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director