Case Study: Argos doubles online sales to 40% and achieves up to 7,000% ROI with Adobe Analytics

Argos, maximizing digital marketing returns

Argos, a leading UK digital retailer, needed to better understand multichannel customer behavior, integrate data across suppliers and channels, and target marketing spend for maximum return. To solve this, Argos selected Adobe Marketing Cloud solutions — including Adobe Analytics (and Adobe Experience Manager) — to turn browsing and campaign data into actionable, visual reports and segmentation.

Using Adobe Analytics, Argos built automated reporting, granular segmentation and targeted retargeting campaigns (abandoned-basket, recommender and smart-blocks) that lifted email open rates by 43%, click-through rates by 37% and conversion by 32%, with some campaigns delivering ROIs of 1,500%–7,000%. Adobe Analytics also helped tailor mobile experiences and double the share of sales from online channels from 20% to 40%, driving significant increases in digital revenue.

Argos

Jim Bassett

eCommerce Operations Manager, Argos