Case Study: Accent Group achieves 68% higher add-to-cart rates with Adobe Analytics and Adobe Commerce

Accent Group - Customer Case Study

Accent Group, a leading Australian and New Zealand retailer of footwear, apparel, and accessories, needed a more agile, mobile-first e-commerce experience that could keep pace with changing shopper expectations while controlling costs. Working with Adobe Analytics and the broader Adobe Commerce stack, the company also wanted to better connect its store and digital channels and improve consistency across its growing portfolio of websites.

Accent Group implemented a global reference architecture with eWave using Adobe Commerce, headless PWA technology, reusable APIs, and integrated Adobe Analytics for better visitor tracking. The rollout delivered measurable gains, including a 14% increase in average order value, a 68% lift in add-to-cart rate, a 30% rise in average time on site, nearly 24% of total company sales coming from online, and 100% improvement in some operational efficiency areas.

Accent Group

Tim Greenstein

General Manager Supply Chain & Technology