Case Study: Groupon achieves streamlined contract processing and more signed deals with Adobe Acrobat Sign

Groupon - Customer Case Study

Groupon, a global leader in local commerce serving millions of customers and more than one million merchant partners (most with fewer than 20 employees), faced rapid growth and a heavy contract load. To better serve small businesses and reduce legal risk, the company needed to streamline the thousands of contracts it processes each month and simplify workflows for its business consultants.

Groupon integrated Adobe Sign with Salesforce and Conga Composer to automate contract generation, centralize templates, and populate agreements automatically. The solution cut paperwork and errors, provided audit trails and real-time analytics, and let consultants get signatures faster—even on calls. As a result, contracts signed increased substantially (more than 11% year-over-year and tens of thousands more in 2015), while teams spent less time on paperwork and more on merchant relationships.

Groupon

Erica Geil

Vice President, Global Engineering Operations