Case Study: nib (Australian health insurer) achieves faster, compliant marketing approvals and audit trails with admation approval‑workflow software

nib selects admation to help manage its marketing approval workflow

nib, an Australian health insurer, selected admation as its preferred approval workflow software to replace email-based feedback and approvals. Prior to admation, nib’s marketing team faced cluttered inboxes, unclear feedback and approvals, and difficulty locating past marketing files, so they sought a single tool to manage approvals, audit trails, checklists and asset storage.

admation delivered an integrated approval workflow, automatic audit trail, approval checklists, an asset library and reporting, initially rolled out to marketing and legal teams. The result: faster, more transparent approval response times via consolidated task lists and deadline sorting, reduced compliance risk with searchable audit records, time and potential cost savings from the asset library, and visibility into bottlenecks through admation’s reporting.

nib