Case Study: Carrefour drives cross-channel performance with Adform

Carrefour boosts overall viewability and video completion with Adform

Carrefour, a major European retail brand, faced the challenge of launching a campaign to connect with families and promote its Learn Play Balance message. They needed to authentically engage both children in gaming environments like Minecraft and their parents on other channels, with the strategic goals of boosting sales and driving customer loyalty. Partnering with agency Havas Romania, they turned to Adform for a solution using its integrated DSP platform.

Adform's solution provided a single platform to seamlessly execute an omnichannel campaign blending in-game advertising, connected TV (CTV) on Sky Showtime, and online video. This approach ensured consistent messaging and real-time optimization across all touchpoints. The campaign delivered strong engagement and performance benchmarks for Carrefour, with CTV driving the highest conversion rates. Adform's platform provided the necessary control and transparency to successfully manage the complex activation.

Carrefour