Case Study: TUI achieves higher conversions and website traffic with Microsoft Audience Network and Adcore

TUI drives 259% higher conversion URL visit rate with Adcore

The customer TUI, a travel company, sought to increase website traffic and drive vacation bookings at a low cost per conversion. They partnered with the vendor Adcore and leveraged the Microsoft Audience Network to reach new customers and retarget existing ones with personalized offers.

Adcore implemented a solution using Microsoft's first-party intent data to serve highly contextual and tailored ads. This strategy resulted in a 111% year-over-year growth in micro-conversions and a 106% increase in ad spend. Additionally, the combined use of Search and Audience Ads led to a 259% higher conversion URL visit rate.

TUI